Photo by  Matt Antonioli  on  Unsplash

Before you start a business, I believe you should as yourself WHY?. Why are you embarking down this risky adventure? If money is the main motivator, issues will be rampant. While I am in favor of creating wealth, money can blind you.

Here are two factors you should consider before starting your venture:

  1. Passion

  2. People


Are you passionate about your business idea? I don’t care how innovated or how the demand is for your idea, if YOU the creator are not passionate, it is all a waste of time. If you want to lead your business with excellence, you must start with passion.

My stepdad loves math. After a decade of figuring out his entrepreneurial niche, he figured out he also loved accounting. This passion led to starting a business tax company. Today they are thriving after almost ten years in business.

My passion is digital content and software innovation. Simply put; I love the digital age. I figured this out in my last semester of college and started my digital content journey, because it was simple to start. My goal is to eventually generate passive income from this blog. Right now, it is my outlet for creativity. If I am not writing, I am not Shaston. Ask my wife. For my software innovation passion, I plan to start a software company one day. I have a product in mind that will benefit the military, first responders and educator community.


The more I learn about business, the more I confirm that people are the greatest asset. As, entrepreneurs, if we do not invest in people, what’s the point of being in business?

Without people we have no business. It is our job to constantly think of creative ways to boost the happiness level in our business. We should be going above and beyond for employees. At the same time, we should have high standards.

Expect excellence, but do not forget that human beings are doing the work. Create an environment where people are excited to come to work, and do not feel bad for taking a decent vacation. Trust people and allow creativity.

So, are you passionate about your business idea? What is your plan for investing in people?

Shaston McNaspy